The Flagstage blog
Advice on getting found, getting the call, and keeping your website current, from the team that looks after small business websites every day.
Latest · Web basics
Five years after we started writing about static sites, the case is stronger than ever. A look at speed, security, and what's changed.
2 min read
Guides
When plans change suddenly, your website should change with them. How to handle closures without confusing customers.
2 min read
Company news
Every inquiry saved, routed to the right inbox, and downloadable any time. Lead Forms are included with Standard and Pro.
2 min read
Running your business
Forget vanity metrics. For a local service business, a website succeeds when it turns a searcher into a call, a form, or a booking.
2 min read
Web basics
Every approved version of your site is saved. Why that matters more than it sounds, and how rollback works in practice.
2 min read
Guides
You don't need a photographer. You need a phone, decent light, and a habit. How to take job-site photos that make your website work harder.
2 min read
Guides
Switching hosts doesn't have to cost you your place in search results. The steps that protect what you've built.
2 min read
How a website earns its keep: calls, quotes, reviews, and reputation.
Running your business
AI tools make routine website changes faster and cheaper. They don't replace judgment, accountability, or someone who answers when things go wrong.
2 min read
Running your business
Customer reviews are the strongest proof you have. A few simple practices for putting them to work on your site — without breaking any rules.
2 min read
Running your business
The monthly fee is the smallest number on the bill. Here's how to add up what a do-it-yourself website really costs a working business.
2 min read
Practical, step-by-step help for the website jobs every business runs into.
Guides
Many small business contact forms quietly drop messages. How to tell if yours is one of them, and what a dependable form looks like.
2 min read
Guides
Your work changes with the seasons. Your website should too. A month-by-month plan you can hand straight to us.
2 min read
Guides
A good service page answers the questions a customer would ask on the phone — before they call. A simple outline that works for nearly every trade.
2 min read
Hosting, domains, HTTPS, and speed — explained for people with real jobs.
Web basics
An accessible website works for more of your customers — including people with low vision, older customers, and anyone using a phone in bright sun.
2 min read
Web basics
Your domain is the address of your business online. A plain-English guide to who holds it, how it points to your site, and how to keep it safe.
2 min read
Web basics
Most local searches happen on phones. A few common culprits make small business sites crawl — and most are easy to fix.
2 min read
Product updates, the rules we work by, and what we're building next.
Company news
Nothing reaches your live website until you've seen it and said yes. Why we built the whole service around that one rule.
2 min read
Company news
After every approved update, a complete copy of your site is ready to download. Here's what's in it, and why we think it's the most important thing we offer.
2 min read
Company news
They need the one they already have to be looked after. Why we start every customer from their existing site instead of a blank template.
2 min read
Tell us where your website lives today. You'll create an Account next, and we'll start copying the real thing.
Moving in is included. Your current site stays up while we copy it.